Some people do not like the term personal marketing because it can sound very commercial and maybe even a little fake. But in fact, you already have a personal brand.
Even if you are not part of a company, your personal brand exists among friends, family, customers, former co-workers.
When we talk about corporate branding , we want to create a personality, a lifestyle and to embed it all into the business communication channels, outlets and speech. Personal marketing is similar.
Just as corporate discourse must be authentic, yours also needs that element. Personal marketing is about leveraging strengths from your existing personality.
Did you take note? So that was once the personal marketing tip, number 0!
What is a personal brand?
The traditional definition of personal branding goes something like this: the act of promoting and promoting your career as a brand.
However, personal marketing is much more than just marketing.
No one would be against the notion of improving your reputation in the industry you want to prosper in, right? And indeed, your personal brand is exactly that. Your reputation.
Some researchers in the field understand that by 2020, if you don’t have a well-built online personal brand, people won’t work with you.
It may be a little exaggerated, but the essence of this concept is certainly true.
Personal Marketing Tips: 6 Ways to Raise Your Personal Brand
Your personal brand is more important now than ever – but that doesn’t mean you have to look to become an influencer.
You don’t have to become famous to become a professional with a personal brand.
Here are 6 personal marketing tips to help you grow your authority and control the image you convey .
1. Keep your social media profiles in order
Make sure your LinkedIn, Facebook, Instagram and Twitter pages are in order. In addition to other social networks you are using to promote or promote your content . That includes:
- delete images and videos that do not match the image you want to transmit;
- clean up nasty comments;
- keep an up-to-date and active profile.
Be wary of posts that display parties or something like that.
We are living in a very sensitive climate and the tone online can easily be misunderstood.
Stay tuned for this personal marketing tip as it is certainly one of the most important today.
2. Understand your niche and audience
Part of building your personal brand involves knowing what you do well and who you want to get involved with.
With these two items in hand, you can begin to understand how what you share and what you comment on can help people in your niche.
Now combine that insight with what you do well and there is an opportunity to build your online presence in a positive way.
Define your target audience, or persona , and build intelligence around what drives them to act. Use this to your advantage to build strong digital engagement .
3. Post content consistently
Your personal brand is essentially the content you create and share, from LinkedIn updates to posts from your site (if you have one).
You should share relevant content regularly, but only when it is aligned with your personality and your personas interests.
Social media has replaced business cards, so your accounts should reflect the personal branding you expect to design for your audience.
Another personal marketing tip is to find content that aligns with the needs of your community . Share and propose a discussion of this material.
Think about your audience and what interests them, and then provide content they really would like to have access to.
Consistency is a must as it helps ensure that you are at the top of the mind of the people who make up your niche.
4. Embrace Video Content
Video content – particularly live video content – is arguably the best way to convey your messages about building your career and developing your personal marketing strategy.
It’s also a great way to let your personality and passion shine.
Video is emerging as an extremely popular post format.
Use Instagram stories and the YouTube channel , for example, to provide a window on who you are and what makes you stand out from other people in your niche.
5. Networking, Networking, Networking
You don’t just want Twitter followers or LinkedIn connections. You want users who are engaged and informed about your professional journey.
Be sure to post to other accounts with likes and comments.
Ask questions that show that you are an innovative thinker , paying attention to what is happening.
Join forums in your area and add your opinions in an instructional manner . Help solve a problem, provide interesting research or data . These are great ways to create engagement.
Over time, people in your niche will begin to recognize your account and your name. One more reason to prove that consistency is so important.
6. Be authentic
Last but certainly not least is authenticity .
None of the personal marketing tips we listed here will do you no good if you aren’t yourself.
It sounds cliché, but your personal brand should not just be fun or exciting – it must be real .
It should be just you, in your normal environment, talking about what is important to you and your development.
Of course, you must present this content in a friendly and accessible manner, but you should never deviate from being you authentically. Otherwise, you risk appearing fake.
At the end of the day, your personal brand is one of the most important things you have. If you are not comfortable with it, you will never achieve the sincerity and self-awareness that are still key factors in every relationship, both personal and professional.
Digital Marketing for Engineers: 7 Strategies to Leverage Your Business
Have you considered how digital marketing can help your business? If you do not know, this is one of the main tools for companies and freelance professionals to promote their services, win new customers and communicate with the market.
Check out the top digital marketing strategies for engineers and how they can help you get better results!
7 Digital Marketing Strategies for Engineers
Basically, the main purpose of digital marketing techniques is to get your business – business, services or products – reach more people and drive more qualified traffic to you.
These strategies evolve and adapt constantly; while some are simpler, others have a higher degree of complexity.
With that in mind, check out the top 7 digital marketing strategies for engineers that you shouldn’t miss:
1. Have a website
The internet is today the main means of research and purchase of products and services. According to a survey by Provokers, 96% of Brazilians research online products and services of small and medium enterprises.
Having a professional and well-structured website is crucial for this audience to find you more easily and know what you have to offer.
The site is today a kind of business card of your business, where people can not only check your portfolio and the services you provide, but also get in touch, have access to your content etc. In addition, the site is the first step to a good ranking on Google result pages, which we will see later.
There are several platforms that allow you to create websites quickly and on your own, such as Wix , WordPress and Webflow , for example. Another alternative is to hire some professional to do this.
2. Create a blog
Hand in hand with the site is the blog. The relevant content production is a leading digital marketing strategies and has become almost a mandatory step for those who want to attract more customers and build an image of authority in the market – and all this at very low cost. In fact, content marketing can cost up to 62% cheaper than conventional marketing and generate up to three times more leads.
This requires you to invest in producing original content that is relevant to your audience by answering their main questions and solving their main problems.
One of the main points that should guide the creation of guidelines for the content that will feed the blog are the keywords, specific terms that show the most searched subjects within your niche.
So that the search for these terms is not based on the bias, it is important that you know your target audience and create the persona of your business (ideal customer profile representation). From this mapping, there are several online platforms that can help you find the best keywords for your content.
The main ones are:
Source: Caiçara Engineer
3. Practice SEO
Search Engine Optimization (SEO) is a set of best practices that help you optimize the content of your site – including the blog – to improve your placement on the search results page in major search engines such as Google and Bing.
And this is all about the keywords we just mentioned. After all, when a user does any search on Google, they do it through specific terms based on a question, problem or need.
SEO techniques should be used to tailor all content on your site to searches made by your audience, helping to direct you to your site.
Among the main practices we can highlight:
- Use of your business keywords in the blog and site texts;
- Suitability of each URL, page title, and photo to these terms;
- Structuring of texts in topics and short paragraphs;
- Use of visuals that enrich content such as videos, infographics and images.
4. Invest in the user experience
According to research ICT Households, already in 2017, the mobile phone became the main form of internet access in Brazil. And what does this have to do with digital marketing for engineers? Simple: Some of the top search engine ranking criteria for websites are related to the user experience on each page.
If most people access the internet from their mobile phones, it is critical to invest in responsive layouts that fit any device accessing the site, and mobile versions specific to smartphones and tablets.
Another important point is the usability of the site. The amount of time each user spends on each page and load time are two other factors that Google takes into account when ranking results. Therefore, you should optimize the content and layout of your site to make it lighter and thus improve the user experience by preventing them from simply closing the page and migrating to the competition.
There are online tools that let you check how fast your site loads and give you insights into what you need to do to improve its performance, such as Google’s GTmetrix , Pingdom Tools or PageSpeed Insights .
5. Use social networks
Make no mistake: having active profiles on social networks is one of the top digital marketing strategies for engineers. To give you an idea, on Facebook alone there are more than 127 million Brazilians connected. It’s too big an audience to ignore, isn’t it?
To be effective, however, social media outreach must be strategically planned. Firstly, you need to identify where your audience is present. It’s no use creating a Twitter account if your customers use Instagram more.
The next step is to create content that engages audience engagement and helps drive attention to your brand and drive traffic to your site. For this, it is necessary that the content generates value for the users, respecting the peculiarities of each platform.
Finally, we need to evaluate the results. One of social media’s greatest strengths is providing access to valuable metrics that let you measure the performance of each post and the page as a whole. This is great for finding out what content engages the most and what action can be taken to improve your performance.
6. Invest in paid ads
While many digital marketing strategies for engineers focus on attracting potential customers organically, ads are equally important and effective.
These are paid ways to increase the visibility and reach of your business on major search and social networking platforms through sponsored links.
The main platforms are:
- Google Ads
- Facebook Ads
- LinkedIn Ads
- YouTube Ads
- Instagram Ads
An example is Google searches. When a user performs a search, the first sites that appear prominently are paid ads, scheduled for a particular keyword.
7. Bet on email marketing
The user who arrives at your site or social networks is not always prepared to close a deal or hire your services. In this sense, one of the most effective strategies for converting these leads is email marketing.
To better understand, let’s assume that a potential customer browsing your site is interested in downloading rich content (eBook, webinar, etc.) or simply signing up for your newsletter. In both scenarios, to move on, this person will need to fill out a form that will include, among other information, their email address.
From that moment on, with that data in hand, you can start nurturing those leads with content that keeps you engaged in your business, relaying relevant information, offering discounts, or keeping you abreast of company news, for example.
This relationship is critical to optimizing results and increasing conversions and selling more.
We hope you have answered all your digital marketing questions for engineers. Have a question? So leave a comment for us!
If you want to make your strategy even more effective, be sure to hire marketing automation software as well .
A lahar is an inbound marketing software that helps you generate leads and turn them into customers. And you can focus your actions on one tool, as the software offers functionality for managing social networks, landing pages, marketing automation, and more.
Guide with the BEST times to post to social networks
You create the whole social media marketing strategy, are dedicated to making the pieces and texts that should be published, but even with so much research and planning, are not getting the expected engagement ?
Perhaps what is holding you back from growing is not the quality of your publications or the social networks you use. But the time you are publishing your content.
Watching for the best times to post to social networks can be the difference between having your post viewed, liked and shared or not even seen by your audience.
Within this work, always keeping an eye on the clock, some factors need to be considered:
- Each social network talks more to one audience than to another, so the best times to post to social networks will vary depending on the media you work with;
- network access time also depends on your audience profile , so you can use the data presented here as an average, but ideally keep going with AB tests ;
- The topics you cover may also have more or less engagement at different times, so vary the times and measure which one has the most significant engagement rate.
Even though these observations are necessary, the graphs below are relevant parameters for you to understand the best times to post to social networks and get the reach, engagement and conversion results you expect.
Sprout Social and Sprout Social’s Data Science team conducted a joint survey in 2018 to extract information related to the best times to post to social networks. In this article we will present the data collected in this research on the following social networks:
Best times to post to social networks
Facebook still reigns among social media, with over 1.4 billion daily active users . It is also the top choice for advertising, with 93% of marketers using the platform regularly.
What does this mean for your brand?
That the competition is great and it has become harder to reach your customers.
In fact, with the latest Facebook algorithm updates , users increasingly see posts from friends and family, and fewer business page posts.
Brands still feel some organic user involvement on Facebook, but everything needs to be calculated according to the best publishing times and the interests of their customers.
The following chart shows the best times to post to Facebook.
Some insights were noted in this research, including:
- The best times to post on Facebook are: Wednesday at noon and 2pm and Thursday at 1pm and 2pm ;
- Thursday is the best day to post to Facebook in the week;
- The safest times for posting include weekdays from 10am to 3pm;
- Saturday has the least amount of Facebook engagement in the week;
- Nights and early nights have the least amount of involvement in the day.
Weekdays, which are most involved , are associated with lunch breaks. This is a time when the user is looking for some information or simply passing the time.
In addition to simply scheduling your post for Wednesdays and Thursdays from 1pm to 2pm, plan your posts speech according to the user’s goal at that time.
You can, for example, make a post about what to do on time off, how to have more free time, or make a fun post that makes the user laugh.
If you don’t want to be waiting for organic results and want to invest in Facebook Ads, we suggest reading the article; “ How to advertise on Facebook and get great results.”
The Instagram says that over 80% of users follow a company in the application.
The only problem is that, like Facebook, it’s getting harder to appear organically in front of its followers.
So why not make sure you are contacting them in the best way possible?
The 2017 Sprout Social Q1 Index reported that 67% of Generation X members and 60% of millennials say they are more likely to make a purchase with a brand they follow on the social network.
So don’t fall asleep and learn how to market on Instagram . The first step is to be aware of the best times to post on the social network.
- The best time to post on Instagram is Wednesday at 3pm, Thursday at 5am, 11am, 3pm and 4pm and Friday at 5am .
- Thursday is the best day to post on Instagram.
- The safest times to post are Tuesday through Friday, from 9 am to 6 pm.
- Sunday is the least engaging day .
These data show us some very interesting trends.
To begin with, some of the biggest engagements were at 5 am Tuesday through Friday. It is likely that this movement represents people waking up and checking their phones in the early hours of the morning.
Instagram users under 25 spend approximately 32 minutes a day on the app. So consider all midday breaks when users are picking up the phone to check the feed.
Unlike what happens on Facebook, Instagram, weekends have engagement close to what happens during the week.
With over 350,000 tweets sent every minute, getting Twitter engagement can seem like a stroke of luck.
Marketers need to be smarter about how and when to reach their primary audience.
Even with such competition, there are still plenty of opportunities for brands on Twitter.
In terms of organic posts, Twitter still has one of the best response rates to a question or comment in real time, providing a much better brand experience.
Please note: On Twitter we recommend that you always be available listening, interacting and posting at the right time.
- The best time to post to Twitter is Friday, from 9am to 10am .
- Friday in general is the best day for publications.
- The safest times to post are every day from 10am to 12pm.
- Sunday mornings receive the least amount of engagement.
The involvement of Twitter not for the weekend. Even one of the highest engagement rates happen during Saturday afternoons.
This may be due to sporting events during these time periods. In addition, engagement is intense almost every day except Monday.
Twitter’s instant thinking and reactions generate a lot of communication throughout the week overall.
Read also : 5 tips on how to find the right digital influencers for your brand
When it comes to brand engagement, consumers simply don’t line up to contact you on LinkedIn. And that makes sense!
LinkedIn is the world’s largest professional network for a reason – the channel is perfect for sharing helpful career tips and connecting with industry leaders.
Social networking can still be used by brands to find valuable content, locate future employees, and tell stories related to their industry or company news.
However, in this social network, engagement rates are very low compared to the other channels we reviewed. However, we found some interesting data about LinkedIn.
- The best time to post to the social network is Wednesday, from 15h to 17h ;
- Wednesday is the best day to post;
- Involvement varies by day, but Tuesday through Thursday is best;
- From Friday to Monday, there is a drop in engagement.
In short, weekdays are the best times to post, which makes sense considering the platform’s goal.
In times of algorithms that make it difficult for brands and businesses to reach the organic reach , knowing the best times to post to social networks is extremely helpful.
Even more useful, however, are marketing automation software that lets you build your publications and schedule them at the times you find most convenient (always keeping an eye on the tips we present here).
If you work in an agency and need to monitor different profiles of different clients on various social networks, purchasing an automation tool can be the lifeline of your day! And rest assured that you will be able to meet your time schedules without leaving a hole, as well as addressing other issues that need your attention and knowledge most.
A lahar is a marketing automation software, which in addition to the various features such as creating landing page, automation and email marketing, SMS marketing and more, helps you manage your social networks and programming content for the hour and day that you need.